THE PICKUP GAME is an inside look at the emergence of the ‘pickup’ industry – a world where self-styled seduction coaches travel the globe, charging a small fortune to teach men skills they claim will guarantee success with women.

In exclusive interviews with the key figureheads in the seduction business and those trying to make them accountable, THE PICKUP GAME charts the development of this underground subculture from its obscure beginnings in the 1980s to the billion dollar industry it is today.

It is also an industry rife with controversy and scandal. Several teachers have been deported from countries for their contentious methodologies and pickup businesses are often the subject of fierce public criticism.

A recent high-profile rape case resulted in two pickup instructors and their student being jailed for 8 years. At the sentencing, the judge said he found the behaviour of the accused so disturbing and predatory that if he could have imposed a longer sentence he would have.

Despite this, men the world over collectively spend hundreds of millions of dollars to attend seminars, download online courses and have one-on-one coaching sessions with instructors they feel can give them the dating life of their dreams. In the minds of students, many of these instructors become more than just teachers. They become idols.

Filmed in over 10 countries around the world including the U.K., Japan, the United States, Poland and Australia THE PICKUP GAME is an EXCLUSIVE and UNDERCOVER look at this pervasive but little known industry.

From the glossy exterior, where courses are packaged as self-improvement, to the dark underbelly of sexual assault, pyramid scheme marketing and secret collusion THE PICKUP GAME pulls back the curtain to reveal a world that is fascinating and horrific in equal measure.

Behind the scenes documentary
whistle blowing

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